Media Kit

Mr Torgny Persson Chairman of the Board

As the founder of BullionStar, Torgny is an avid advocate of precious metals as money. Having been passionate about the monetary system since a young age, Torgny choose to study Economics at University but realised that economic models failed to consider monetary mechanics.

In the midst of the global financial crisis, Torgny intended to purchase Investment Precious Metals in his native country of Sweden as long term protection against inflation and geopolitical instability. He discovered that options were lacking and established the Swedish bullion dealer Liberty Silver in 2008 where he still serves as the Chairman of the Board.

Following the Singaporean government's exemption of Investment Precious Metals from GST in 2012, Torgny established BullionStar. BullionStar seeks to introduce modern technology into the age-old industry of precious metals combining online customer control with accessibility.

Mr Luke Chua Chief Executive Officer

Luke was appointed as Chief Executive Officer of BullionStar in March 2021 after having served as the Chief Operating Officer since February 2015. He leads a team of passionate people and strives to bring out the best within each individual in his team to ensure that BullionStar continues to be the best company to work for.

Luke's focus is to capture new opportunities through innovation, technology and strategic relationships. With his hands-on approach, he is always looking to optimize BullionStar's operations to cater to the exponential demand for bullion.

His vision is to make precious metals incredibly accessible and available at great prices to everyone all over the world. As an avid believer in precious metals as a store of value, Luke had been stacking precious metals personally prior to joining BullionStar, while he was working in management consulting.

Mr. Peter Walden Deputy Chief Executive Officer

Pete joined BullionStar as Deputy CEO in August 2025. He previously served as Managing Director of the largest online bullion dealer in the United Kingdom, where he led multiple facets of the business, with a particular focus on digital marketing, e-commerce, operational efficiency, and customer experience.

With 12 years of industry experience, Pete brings to BullionStar a strong blend of hands-on operational insight, strategic marketing expertise, and practical leadership. A long-standing advocate for precious metals, Pete believes firmly in gold’s role as a timeless store and a source of financial freedom.

Pete’s vision is to place the customer at the heart of every decision and to make gold and silver accessible to people around the world. As Deputy CEO, he is committed to leveraging innovation and best practices to enhance BullionStar’s offerings. Pete holds a master’s degree in marketing from the University of Birmingham, UK.

Mr. Mark Cerelli Chief Operating Officer & Head of Corporate Development

Mark joined BullionStar as Chief Operating Officer & Head of Corporate Development in November 2025. He brings extensive experience from the investment banking industry, where he advised corporate and private equity clients across North America and Southeast Asia on capital raising, initial public offerings, debt financing, and mergers & acquisitions. His advisory background provides him with a unique perspective to help drive operational best practices and support BullionStar’s continued expansion.

Mark strongly believes in the role of precious metals as a means of preserving wealth and financial freedom.

Mr Kevin Mottura Chief Financial Officer

Kevin has extensive experience in the precious metals industry, with capabilities ranging from managerial finance, business controls, to accounting, tax and operations. Given his experience working with international teams and relevant regulatory authorities, he is able to navigate the cultural nuances to find effective solutions that satisfy multiple stakeholders.

Kevin previously served as the Group Finance Controller at Swiss precious metals refinery MKS Pamp Group (south-east Asian region). He holds a master's degree in management from Grenoble School of Management, France.

Mr. Joakim Andersson Chief Technology Officer

Joakim is a senior software architect and senior software developer. Joakim has highly innovative skills and has set up the first service provider for bullion dealers and information companies in the precious metals industry. Joakim has successfully led a team of developers to develop a state-of-the-art proprietary online sales and administration system for precious metals dealers.

Mr. See Hong Kang Director of Products

Hong Kang's strong belief and interest in precious metals motivated him to seek out a career in the precious metals industry. He was one of BullionStar's first employees and has been with the company since 2013, joining BullionStar full time after graduating from Singapore Management University with a degree in Economics.

Having intimate knowledge about all aspects of BullionStar, Hong Kang assiduously ensures that a first-class customer experience is upheld by the BullionStar team.